Here's a story that says a lot about the fact that it's the size on the label that matters to women as opposed to the way they look in the mirror.
The formerly cuddly EastEnders actress Natalie Cassidy has apparently dropped 2.5 stone in three months, taking her from a size 16 to an 8. But she's reportedly told gossip magazine Now that what she's really proud of is that 'I can fit into size zero jeans! I can't believe it. I have a pair of Gap jeans that are a UK size four, which is a US size zero.'
Many women will identify with Natalie's careful sizing calculations - in her case, that being a UK 4 means she's allowed into the US size zero category. Natalie's actual measurements and proportions are the same, whether she's a 4 or a zero. Yet it clearly matters to be classified a size zero, as opposed to a size 4, just as other women will work out that they're really a size 12 and not a 14 by shopping in stores with more generously-cut clothes or by telling their friends and partners they're a size smaller or a lower weight than the reality.
Women who care about clothes size are often pretty happy with the way they look when they stand in front of the mirror. The thing that actually gets them down about their bodies is not fitting the size they want to be.
Why does size matter so much to us - and was fitting the 'right' size as important to women in the past?
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I think I've told you this before, Olivia, but I saw a story on the tips page of Take A Break once, from a woman who had found a box of size-ten clothes labels at a car boot sale, and sewn them into her own clothes, which were size 22. I'm not sure if it's worse to do that or tell a magazine about it...
The high street is clearly onto this in its gradual resizing of clothing. The joy of fitting into a smaller size than normal make you more likely to buy the jeans, right?
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